Shopping Centers:
Regional Malls, Lifestyle & Power Centers
4Insights helps under-performing Shopping Centers adjust to changing markets. We help launch new Shopping Centers by planning the market positioning strategy and the right tenant mix.
Today’s shopping centers are much more likely to be open-air and part of a Mixed Use Development than an enclosed, or single-use retail property. Their anchors may range from mega-bookstore, upscale sporting goods, or entertainment venue. Older, “B” Shopping Centers are in the most jeopardy in this volatile economy. Sometimes the change is cataclysmic, as in the closing of a department store anchor. More often, it is a gradual decline in tenant business and occupancy due to new competition and staleness of the tenant mix and physical premises.
For all types of Shopping Centers, 4Insights re-assesses the consumer market and shopping patterns, the competition, and the physical site. For new Centers, this research indicates the strongest position in the market from which to develop the Center’s “points of difference” (its brand) from the competition; to plan its tenant mix, and the exact consumers to target for launch marketing.
For existing Centers, 4Insights evaluates the market to see if there is enough potential for the owners to invest in redevelopment—and if so, what the tenant mix should be to attract the targeted consumers back to the Center from the competition.
4Insights then uses the positive data in the Market Assessment to produce fact-based, effective leasing materials for recruitment of the tenants we recommend. In addition, we also produce launch marketing plans for new or re-developed Shopping Centers, complete with branding graphics and materials.
Finally, we look for incremental income opportunities from Sponsorships for Common Areas.
Specific Services for Shopping Centers :
- Current Performance Analysis by Retail Category (For Operating Centers)
- Competition Review
- Trade Area Delineation
- Target Customer Profile
- Site Analysis
- Consumer Surveys
- Incremental Customer Bases
- Consumer Demand Estimates
- Retail Strategy and Market Positioning
- Tenant Mix Plan
- Tenant Recruitment Materials
- Launch (or re-launch) Consumer Marketing Plans
- Sponsorship Assessment