4Insights helps Mixed Use, Transit-Oriented, and Town Center Developments realistically assess the potential for the Retail sector.
We deliver a Retail Strategy with specific Tenant Mix Plans that will work synergistically with the other sector uses.
The highest stakes and most complex challenges today are Mixed-Use, Transit-Oriented Developments and Town Centers, because they involve an interdependent mix of sectors that must each succeed on their own, while synergistically supporting the other components.
The Retail component must be planned to serve—in the right proportion—all of the customer bases attracted by these other sectors: residential, office, entertainment, hotel, government, recreation, medical, etc. More importantly, the Retail Mix should attract incremental customers from beyond all of these sectors so that sales continue from morning to late night. Retail Mix planning must also consider the limitations imposed by the other sectors including: shared parking; noise, lighting, public events, transit station congestion--and many other operational challenges.
The configuration of the site and the retail sector’s connectivity to the other sector uses will greatly impact the type of retail recommended for the development. 4Insights reviews design elements and makes recommendations on components including: parking, meter timing, visibility, wayfinding signage, lighting, and ambience.
Specific Services for Mixed Use Developments:
- Retail Site Configuration Recommendations
- Stakeholder Interviews
- Competition Review
- Site Analysis and Recommendations
- Target Customer Profile
- Incremental Customer Bases
- Trade Area Delineation
- Consumer Demand Estimates
- Retail Strategy and Market Positioning
- Tenant Mix Plan
- Tenant Recruitment Strategy and Materials
- Launch (or re-launch) Consumer Marketing Strategies & Materials
- Sponsorship Potential Assessment