Sue Fogel, Primary Consumer Research
Sue Fogel is currently Department Chair and Associate professor at Chicago-based DePaul University’s Marketing Department and Co-Director of the Kellstadt Center for Market Analysis and Planning.
She holds a Ph.D. in Cognitive Psychology and an M.S. in Business Administration, both from the University of California at Berkeley.
In addition to independent consulting, Dr. Fogel teaches a variety of courses at DePaul, including consumer behavior, market segmentation, and an interdisciplinary decision making course. She has also taught marketing strategy and brand positioning for corporate clients. Consulting projects include consumer insight development and survey research. Her research focuses on consumer decision making.
Her work has been published in Marketing Science, Journal of Consumer Psychology, Marketing Letters, and other academic journals.