Cindy Bohde, Tenant Recruitment and Consumer Marketing Strategy

Cindy Bohde combines more than 25 years of senior level experience in shopping center, retail and consumer marketing and public relations.

Cindy Bohde: 4Insights, Inc. Market research to turn data into realistic business strategiesFor 12 years, Cindy was Executive Vice President, National Director of Marketing for Urban Retail Properties Co., then the nation's third largest manager of shopping centers and among the top five mall owners. Her responsibilities included the consumer marketing initiatives of more than 60 regional shopping centers in 26 states and the District of Columbia, with total annual marketing budgets of $60 Million. Marketing plan development, advertising, public relations, crisis communications, special events, holiday decor, tourism, sponsorships and strategic planning were elements of the marketing programs for all the properties. During that tenure, Urban shopping centers were among the most profitable and recognized in the country, with the nation's second-highest level of sales per square foot.

While at Urban, Cindy also developed an award-winning tourism initiative, Ultimate Shopping Excursions, that promoted shopping centers in tourism markets.

Prior to joining Urban, Cindy was Vice President with Margie Korshak Associates, Inc., one of Chicago’s leading public relations firms, where she headed the retail division. Her clients included Crate & Barrel, Bloomingdale's, Henri Bendel and Mark Shale. From 1981 through 1984, Cindy was the Marketing Director for Saks Fifth Avenue’s Oakbrook Mall location in suburban Chicago. She started her career as a fashion and lifestyle editor for The Chicago Sun-Times' suburban edition. Cindy is a graduate of the University of Illinois Urbana-Champaign. Bohde Enterrpises, Inc. is a certified Women-owned Enterprise (WBE) with the City of Chicago.

 
 
 

4Insights, Inc.
6450 College Road #304
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