Why do a Market Assessment? Why Partner with 4Insights, Inc.?
The objective of a 4Insights’ Market Assessment and Retail Strategy Study is to lower the risk of retail investment—for cities, developers, and retail tenants. In this volatile economy, the risk has never been higher—and the need for a precise Market Assessment never greater.
- 4Insights, Inc. is a different kind of market analysis firm. We turn data into realistic and specific retail strategy, based on decades of senior level industry experience.
- 4Insights’ knows that data is not enough. An accurate assessment of your retail potential requires a team of experts who know how retail and development work in the real world. Our partners are former executives who have decades of senior-level experience in these areas:
- Retail, restaurants and shopping centers
- Mixed-use and transit-oriented development
- Community and economic development
- Major research and data-provider companies
- Branding and marketing
- Corporate sponsorships
- 4Insights understands how a strategically-planned retail mix must work with non-retail sectors such as residential, office and entertainment, to create a successful commercial investment.
- 4Insights does not sell data and we know its limitations, because we’ve tested it in the real world. In 2001, we developed our propriety market assessment model for 30 major shopping centers, based on Lifestyle Segmentation (“psychographics”) and 36,000 shopper interviews.
- 4Insights knows that even the best Market Assessment is useless without a strategic plan—complete with a specific tenant mix plan.
- 4Insights knows that no two markets are alike, so we do our own primary research in addition to syndicated data--if that’s what it takes to fulfill our clients’ objectives.
"In the absence of the objective data of a market analysis, you don’t even know what categories of retail to recruit downtown and to play up in your branding and marketing efforts."
– Randy Wilson, Community Design Solutions, in Downtown Idea Exchange, December 1, 2008.